What is "churn and return"?

Churn and return is a growing challenge for content providers as subscribers frequently cancel and rejoin services. This blog explores the reasons behind churn, its impact on revenue, and strategies like personalized experiences, flexible payment options, and ad-supported models to retain customers and reduce subscriber loss. Learn how businesses can adapt to this trend and build long-term customer loyalty. Read the full blog to discover more insights and actionable solutions.

The impact of churn on ad revenue for content publishers

In this article, we take a closer look at the impact churn has on ad revenue, why it is becoming an increasingly important source of income for content publishers and distributors, and how churn can doubly impact their business due to the loss of subscribers.

Thank you, IBC 2024!

We had a blast at IBC 2024 earlier this September. This fantastic event allowed us to meet other movers and shakers of our innovative industry and showcase the latest developments of our analytics and low latency, live content delivery technology.

What is "churn and return"?

The impact of churn on ad revenue for content publishers

Thank you, IBC 2024!

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