The impact humans have had on the planet is more evident with every passing year. As such, it is the responsibility of each and every company to adapt their business model and strategy to ease that impact as much as possible as we move into a more sustainable, environmentally-conscious future. It is this premise that has led to the recent partnership between System73 and Arqiva, the leading communications infrastructure and media services company. 

By joining forces, System73 and Arqiva are able to extend their reach and responsible impact, offering content providers and publishers greener content delivery strategies that align with ESG principles such as energy reduction, a lighter carbon footprint, and overall long-term sustainability.

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The current market 

Having been key players in the industry for many years, System73 and Arqiva have observed that many of the current solutions available on the market fall short of meeting content providers’ requirements regarding delivery costs, latency, QoE, viewer satisfaction and environmental impact. This is often to do with the fact that many solutions are built on multi-CDN infrastructures that rely on physical data centers and processors to route traffic over the internet to deliver content to viewers. 

The problem occurs when providers lack visibility over these routes — over the content delivery network. Many employ a generalized “spray and pray” method without analyzing the best possible routes for their content. By consequence, this inefficient strategy has the potential to overload servers during periods of peak demand, where low latency, high QoE and view satisfaction are critical results. The servers also handle and process excess data loads, wasting energy that could be conserved. It is precisely these shortcomings that System73 is able to remedy.

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Reduce your carbon footprint with System73 and Arqiva

System73’s Data Logistics Platform offers a more profitable, efficient, and sustainable strategy for live content providers through their solution, Edge Intelligence, a robust, centrally orchestrated P2P network and transportation optimization model. Partnering with Arqiva, a leader in critical data and network services, further enhances this platform's reach and reliability. 

Thanks to unprecedented monitoring and analysis, the platform identifies the optimal routes to deliver the highest bit rates to edge devices, ensuring a high QoE for up to 95% of viewers, even in hard-to-reach areas where traditional CDNs struggle. 

Offloading up to 80% of traffic from the CDN not only reduces data center energy consumption by 80%, it also lowers delivery costs and boosts revenue by minimizing buffering and reducing reliance on physical CDNs. This AI-driven approach enhances streaming efficiency and contributes to a greener content delivery process by reducing the carbon footprint associated with server-based CDNs.

Dom Wedgwood, Arqiva CTO has highlighted how “In conversations with customers, three needs come to the fore when we talk to them about delivering streaming media. Quality of experience, cost and carbon. We think that by enhancing our sector experience, valued partner status and existing streaming portfolio with System73 technology, we’ve found a sweet spot where a solution meets all three of those needs. 

“We will be able to ensure content is delivered consistently, at exceptional quality, at reasonable cost and in the most sustainable method possible, all with the reassurance of Arqiva’s 24/7 x 365 managed service capabilities.” 

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A cost-efficient solution

System73’s content delivery platform maximizes profitability by reducing delivery costs and churn, which in turn increases revenue. By enhancing viewers’ QoE through optimized routing and avoiding congested internet exchange points, the platform ensures uninterrupted service even during peak viewership, reducing the risk of churn. What’s more, the global reach of System73’s delivery capabilities alongside Aqiva’s network of the UK’s biggest utility brands allows content providers and distributors to serve customers in regions of high demand, as well as those with limited or no CDN POPs. 

This bypasses the need to build additional edge servers to cope with the growing demand from viewers in the UK, Europe, the USA and more hard-to-reach regions, mitigating providers’ carbon footprint and the expenses associated with physical infrastructure expansion. System73 offers further cost savings with their competitive per-TB rates and reduced operational expenses thanks to the automated AI-driven model. All in all, a smoother streaming experience enhances customer loyalty, which increases the long-term sustainability of the company.

System73 CRO, Jonathan Gibson, stated his enthusiasm regarding the recent partnership: “We are thrilled to partner with Arqiva, combining our cutting-edge technology with their extensive infrastructure and expertise in the broadcast and communications space. Together, we are creating new possibilities for sustainable, high-quality live streaming solutions with infinite scalability. 

“This partnership enables us to deliver exceptional performance and reliability to global audiences while driving innovation and reducing the complexity and cost of content delivery. We believe this collaboration will set a new standard in the industry and open doors to exciting opportunities for both of our companies.”

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About Arqiva

Arqiva is at the heart of the broadcast and utilities sectors, providing critical data, network, and communications services. 

They work in partnership with their customers to meet the demand for information, content and entertainment and enable a switched-on world to flow. Their advanced, secure, and dedicated networks support the management of critical data for a range of smart metering networks in the energy and water sectors. 

As a UK critical national infrastructure provider, they are trusted to deliver by the country’s biggest utility brands on their journey to a smarter, greener and more efficient tomorrow. For more information, news and insights from Arqiva, please visit www.arqiva.com. 

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About System73

System73 provides the only Data Logistics Platform that proactively optimizes content delivery routes to bypass network congestion, maximize QoE, and scale up as needed, for maximum customer retention and revenue. 

This patented technology offers comprehensive visibility across the entire content delivery chain, monitoring all ASN routers, from CDNs to end devices. Advanced AI diagnostics assess the network's traffic and capacity to find the least congested routes, minimizing latency, optimizing QoE, and enhancing viewer satisfaction to reduce churn and increase revenue. 

By offloading traffic, System73 reduces CDN dependence, scales the network as needed, and delivers reliable streams, even in remote areas, cutting costs and boosting profitability. For more information, news and updates from System73, please visit www.system73.com.

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