Churn and return is a growing challenge for content providers as subscribers frequently cancel and rejoin services. This blog explores the reasons behind churn, its impact on revenue, and strategies like personalized experiences, flexible payment options, and ad-supported models to retain customers and reduce subscriber loss. Learn how businesses can adapt to this trend and build long-term customer loyalty. Read the full blog to discover more insights and actionable solutions.
READ MOREIn this article, we take a closer look at the impact churn has on ad revenue, why it is becoming an increasingly important source of income for content publishers and distributors, and how churn can doubly impact their business due to the loss of subscribers.
READ MOREWe had a blast at IBC 2024 earlier this September. This fantastic event allowed us to meet other movers and shakers of our innovative industry and showcase the latest developments of our analytics and low latency, live content delivery technology.
READ MOREAs we come to the end of another year, and look ahead to the one to come, we can’t help but wonder what is in store for the future of live streaming. In this article, we explore some of the emerging trends that will further shape how we consume live content.
READ MORE