The term simulcasting is trending among content creators to refer specifically to the simultaneous broadcasting of live content over social media platforms. It has become particularly prevalent since Twitch announced it would finally be permitting its users to employ simulcasting as of October 2023, having previously disabled the function in a controversial move in June of the same year. So, how is simulcasting done? Why is it becoming so popular? And why is it important to keep these trends on our radar?
READ MOREThe System73 team is heading to Las Vegas from the 13th to the 17th of April for NAB Show 2024. NAB Show is one of the most important events on content professionals’ calendar, and provides opportunities for discussion, networking and collaboration for thousands of companies and individuals from all corners of the broadcast, media and entertainment ecosystem.
READ MOREAs “live” becomes the norm and “real-time” takes precedence, how can content broadcasters and platforms ensure ultra-low latency and real-time streaming when delivering live content to viewers around the world?
READ MOREIn this article, we explore three major trends redefining the digital media market, including the growing power of social media platforms, the integration of AI in content personalization and production, and the rise of new monetization models.
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